Our brands
Marki:
Alfaparf
Alfaparf Milano is now a leader in the professional hairdressing industry and the main brand of the Alfaparf Group, the Italian cosmetics industry group specialising in products and solutions to care for the beauty of hair and body. Alfaparf Equipment is a complete range of professional products that will raise the quality of a stylist's service during a colour treatment to the highest level.
American Crew
American Crew is a brand of professional hair care and styling products created in the United States. In just 20 years it has become popular in many countries around the world. The luxurious products inspired by natural botanicals and American culture will meet the needs of even the most demanding customers.
Anthelios
Anthelios is a renowned sun protection brand that is part of the French cosmetics company La Roche-Posay. Since its inception, the brand has gained recognition for its effective and innovative products that offer advanced protection against harmful UV rays. Anthelios places great emphasis on the efficacy and safety of its products, which is achieved through intensive research and dermatological testing.
Artdeco
ARTDECO is more than a cosmetics brand, ARTDECO combines numerous product collections into one integrated concept, and this makes them unique. The secret of the company's success in the German and international market lies in its ability to continuously meet the individual needs of its customers while maintaining the highest product quality at a reasonable price. ARTDECO brand cosmetics are aimed at self-confident, independent women who seek innovation and follow trends.
Aveda
Aveda is an American cosmetics and hair and body care brand that has gained recognition for its eco-friendly approach, innovative formulas and commitment to sustainability. Founded in 1978 by Horst Rechelbacher, Aveda combines elements of modern science with traditional techniques and plant-based ingredients. The Aveda range includes a wide range of hair, body, facial care products and accessories. The range includes shampoos, conditioners, hair masks, styling products, as well as skin care products such as creams, tonics and masks.
Batiste
Batiste is a well-known manufacturer of hair refreshment products. Batiste's most recognisable products are the dry shampoos - sprays to be used between hair washes. They allow you to quickly refresh your hairstyle without using water and additionally increase its volume. Colourful packaging and a wide range of fragrances ensure that everyone will find their favourite Batiste product.
Bioderma
Bioderma is a renowned French dermocosmetics brand that has gained recognition for its innovative products based on advanced technology and dermatological research. Founded in 1977 by Jean-Noël Thorel, Bioderma focuses on creating solutions that support the health of the skin, improving its condition and functionality. The Bioderma range includes a wide range of skin care products, including cleansers, moisturisers, sun protection and treatments for skin problems.
Bio-Oil
Bio-Oil is a well-known brand specialising in skincare products, particularly for the reduction of scars, stretch marks and uneven skin tone. Since its launch in 2002, Bio-Oil has gained the trust of consumers worldwide thanks to its efficacy and unique formulation. Bio-Oil is a brand that has earned the trust of consumers through its efficacy and high quality products. Its innovative approach to skin care makes it the choice of many people looking for effective solutions to skin problems such as scars, stretch marks and uneven skin tone.
Biosilk
BioSilk is a brand owned by Farouk Systems, which also produces CHI hair cosmetics and accessories. The brand is named after its founder, hairdresser Farouk Shami. BioSilk hair care and styling products are high in natural ingredients. BioSilk hair care and styling products are ammonia-free and are distinguished by their natural silk content, which is ideal for smoothing and regenerating hair. BioSilk cosmetics can be used safely by everyone, including people with sensitive skin and pregnant women.
Body Shop
The Body Shop is a world-renowned beauty brand that has stood out for its ethical approach to the production and sale of cosmetics since its inception in 1976. Founded by Anita Roddick in Brighton, England, the brand has gained a reputation for its commitment to sustainability, natural ingredients and social justice work. With high quality, natural ingredients and transparency, The Body Shop continues its mission to provide cosmetics that support both beauty and good business practices.
Bourjois
Bourjois is a French brand with over 150 years of history. Its first products, makeup and perfumes, were created for the Parisian theatre scene. Today, Bourjois has extended its product range to include nail polish. Bourjois created cosmetics that promoted Parisian style all over the world. They stand out with their colourful packaging and attractive prices. They allow women to enhance their beauty every day.
Bumble and Bumble
Bumble and Bumble is a renowned American hair care and styling brand that has gained popularity for its innovative products and unique approach to hairdressing. Founded in 1977 by stylist Michel Garren in New York, the brand is known for combining modern technology with a creative approach to hair care. With a combination of cutting-edge technology, creativity and high quality, Bumble and Bumble offers solutions to help achieve superior results in hair care and styling.
Chi
CHI is a brand owned by Farouk Systems, which also manufactures BioSilk cosmetics, well-known in Poland. The company is named after its founder, hairdresser Farouk Shami. CHI stands for professional hair care, styling and colouring products and styling tools. The brand is distinguished by innovation. CHI stands for Cationic Hydration Interlink - a technology inspired by NASA discoveries and applied to CHI styling tools, which makes hair soft and smooth under the influence of ions released in front of ceramic coatings.
Crazy Color
Crazy Color is a British brand specialising in hair dyes that has gained popularity for its wide range of intense, neon and pastel colours. Founded in the 1970s, Crazy Color is known for its bold, creative approaches to hair colour, offering products that allow you to express your individuality and experiment with your look. With intense pigments and ease of application, Crazy Color allows for creative experimentation with looks, contributing to the expression of individual style and personality.
Cremobaza
Cremobase is a Polish brand specialising in skincare products, particularly for intensive hydration and regeneration. The brand is known for its advanced formulas that help fight skin problems such as dryness, cracking and excessive keratosis of the epidermis. Cremobase is a brand that has earned the trust of consumers for its effectiveness in combating dry and keratinised skin problems. Thanks to advanced formulas and high concentrations of active ingredients, such as urea, Cremobase products provide intensive hydration and regeneration, resulting in improved skin condition and comfort for skin users.
D:Fi
D:fi is a line of professional hair care and styling products developed by American Crew, a company created in the United States. In just 20 years, the brand has become popular in many countries around the world. The luxurious products inspired by natural botanicals and American culture will meet the needs of even the most demanding customers.
Davines
Davines is an Italian hair care brand known for its commitment to sustainability, innovative formulas and high quality products. Founded in 1983 by the Bollati family in Parma, the brand quickly gained recognition for its combination of science, nature and craftsmanship. Davines is a brand that has gained recognition for its innovative, sustainable and effective hair care products. By combining science, nature and a commitment to the environment, Davines offers cosmetics that not only care for the beauty of the hair, but also support the health of our planet.
Dermalogica
Dermalogica is a brand founded in Los Angeles in 1986. Its range is aimed at skincare professionals. Dermalogica's experts adhere to a holistic approach to skin care - according to them, for skin to be beautiful it must first be healthy. The cosmetics do not contain harmful substances that can irritate the skin (including artificial colours, mineral oils, fragrances).
Echosline
Echosline is one of the leading professional hairdressing brands that creates cosmetics for professional hair care and styling. The brand was created in Italy by Petteon Cosmetics with the aim of providing hair care at the highest level. Science and technology play a major role in the creation of Echosline products, as well as a concern for healthy and beautiful hair.
Ecocera
The basic premise of the brand is high quality products based on the best benchmarks in the World. Our goal is to create natural, vegan equivalents to brands such as Kryolan, Shiseido, Becca, Estee Lauder, Dior, Givenchy, Benefit, Laura Mercier, Fenty Beauty, Anastasia Beverly Hills, Gosh, The Balm and MAC. We thoroughly research what customers rave about in the trending cosmetics on the market. Some of them are appreciated for their coverage or application, while others are appreciated for their colour. ECOCERA cosmetics are made from a combination of both. They have batches that are many times cheaper and an order of magnitude healthier than the top high-end cosmetics.
Eleven Australia
The ELEVEN Australia brand was born out of a passion for hairdressing and the world of fashion. Its creators have combined excellent care based on natural and organic ingredients with professional hairdressing technology. The simple and fresh look of ELEVEN Australia products will provide excellent care and styling based on selected ingredients. The stylish brand was founded in 2011 in Australia and has been steadily conquering the beauty market worldwide with a fresh approach to hair and body care.
Estee Lauder
Estée Lauder is one of the world's most recognisable and luxurious beauty brands. Founded in 1946 by Estée Lauder and her husband Joseph Lauder in New York, the brand has gained a reputation for its innovation, elegance and high quality skincare, make-up and perfume products. The Estée Lauder range includes a wide range of skincare, make-up and perfume products. The range includes creams, serums, masks, foundations, eyeshadows, lipsticks and luxury fragrances.
Eyfel
Eyfel is a Polish brand specialising in body, face and hair care cosmetics. Founded with the aim of providing high quality products at affordable prices, Eyfel has gained recognition for the effectiveness of its formulas and innovative cosmetic solutions. Eyfel is committed to quality and accessibility, aiming to create products that are both effective and affordable. The brand is committed to creating cosmetics that are safe for users, using ingredients that are well tolerated by different skin types.
Fanola
Fanola is an Italian brand of hair care, colouring and styling products. From the beginning, its aim has been to create a wide network of professional product and technical support for hairdressing salons while maintaining attractive product prices. The various lines of cosmetics on offer at Fanola guarantee that every customer will find the right product for themselves and their hair's needs.
Fudge
Fudge Professional is a brand of professional styling and hair care products. The company's mission combines the traditional hairdresser's workshop with the incredible energy and fun brought by the innovations in the hair styling market. With their forms and design, Fudge products encourage constant experimentation and the search for individuality in expressing one's own style.
Garnier
Garnier has been offering body and hair care products since 1904. The company was born in France. Today, it is an expert in natural beauty. The brand uses the gifts of nature: seeds, buds, fruits and flowers, as well as the latest advances in research and technology to ensure care at the highest level.
Glynt
Glynt is a German hair care brand that has gained recognition for its innovative products based on natural ingredients and advanced technology. Since its inception in 1996, Glynt has become synonymous with high quality, professional hair care, offering a wide range of products to suit different hair and scalp needs. The Glynt range includes a wide range of hair care products, including shampoos, conditioners, masks, serums, oils and styling products.
Goldwell
Goldwell is a well-known, popular brand of professional hair care, styling and colouring products. The brand's motto 'We think stylist' is to listen to the needs of hair stylists around the world and benefit from their passion.
Ilu
The ilū brand is aimed at everyone who appreciates innovative design, energising colours and an unlimited passion for life. ilū says a definite NO to boring accessories! Be inspired by ilū's range of make-up, hair styling and skincare products. Our accessories are made from the best quality vegan materials, including bamboo - the world's most sustainable plant.
Inebrya
Inebrya is a brand of professional hair care products from Italian manufacturer Pettenon Cosmetics. It has been offering innovative solutions in hair care, styling and colouring for over 20 years. The formula of the products guarantees results that will surprise the most demanding stylists. Pettenon Cosmetics has created a range of products for every hair type, where each product guarantees the highest quality, leaving an individual effect. Each selected ingredient is tested for quality, effectiveness and safety of use. The phrase " Made in Italy" speaks for itself. Quality at the highest level.
Intercosmo
Intercosmo is an Italian brand with over 60 years of history. Today, it is one of the leading brands in the Italian beauty market and its products are available in 35 countries. Its hair care, styling and colouring products are designed for use both in beauty salons and in home care. One of its most recognisable cosmetics is the Il Magnifico mask. The brand's range includes, for example, the eco-friendly ECO line of styling products.
Jadwiga
Jadwiga is a Polish cosmetics brand that specialises in creating natural and professional skin care products. Founded by Jadwiga Użyczyn in 1960, the brand has gained recognition for its effective formulas based on natural ingredients and traditional recipes. Jadwiga is a brand that has earned the trust of consumers with its natural, effective and safe products. Thanks to the combination of traditional formulas with modern technologies, Jadwiga offers cosmetics that care for the health and beauty of the skin while respecting the principles of sustainable development.
K18
K18 Hair is an entirely new category of hair products using biomimetic care that reverses damage caused by bleaching, colouring, heat styling, while rebuilding individual hair fibres at a molecular level. K18 is committed to creating products based on scientific research and technology that are both effective and safe. The brand places great emphasis on the effectiveness of its formulas, offering solutions that deliver visible results. The K18 range focuses mainly on products for hair restoration and regeneration.
Kallos
Cosmetics from the Hungarian company Kallos offer a huge choice, effectiveness, beautiful scents and pleasant packaging. They are also affordable, and the price/quality ratio definitely satisfies. The range includes permanent and semi-permanent colouring dyes, henna, brighteners, care and styling products. They contain modern and industry-recognised ingredients such as jasmine, beneficial oils or plant extracts. Kallos products are especially recommended for thin, dry hair, damaged by chemical treatments or thermal styling.
Kashoki
Kashōki is a brand inspired by the contradictory culture of Asia, art, fashion and architecture. It demonstrates how beauty, sophisticated style and superior quality create the perfect combination. The brand offers a range of unique make-up, hair and nail accessories that turn everyday rituals into unique experiences. Kashōki accessories are a perfectly balanced fusion of the highest quality materials, unobvious forms and functionality.
Kerastase
Kerastase is a popular brand of professional hair care, whose luxurious products will improve the condition and visually beautify any hair type. Kerastase institutes are located in many countries around the world offering customers unique, personalised care.
Keratin Complex
Keratin Complex is a renowned hair care brand that specialises in products based on keratin - a protein naturally found in hair, skin and nails. The brand was founded in 2006 and quickly gained popularity for its innovative solutions for smoothing and regenerating hair. With its advanced keratin technologies and a wide range of products, Keratin Complex helps achieve healthy, smooth and shiny hair, meeting the needs of professionals and consumers alike worldwide.
Kevin Murphy
Kevin Murphy is an Australian hair care brand that has gained worldwide popularity for its innovative formulas and approach to hair care. It was founded by Kevin Murphy, a renowned hairdresser and stylist who, inspired by the needs of hair professionals, set out to create his own line of products. Kevin Murphy is a brand that combines professional quality with concern for the environment, creating products that are both effective and planet-friendly. As a result, it has earned the respect of both professionals and consumers worldwide.
Lacky Nails
The idea for the Lacky Nails brand came about with the news and minor scandals surrounding the use of hybrid nail varnishes, which have dominated the nail market for the last decade and have completely displaced traditional nail varnishes from the market. Women spending all day at work, often in high or exposed positions, need to have beautiful and well-groomed nails, but household chores do not spare the nail varnish and the nail plate itself, which necessitated an evening manicure for the next day. This was a monotonous and lengthy process, and the use of hybrid varnish and light-curing gels proved fatal to the nails in the long run. So there was a great need to provide a solution that was relatively durable and safe to use. Hence Lacky Nails' solar nail polishes, which are cured by sunlight and last approximately 7-10 days. The brand also provides for comprehensive protection and treatment of the nails after long-term use of hybrids, as well as hand care.
Lisap
Lisap Milano is a company born from the passion of the Carlo Locatelli family. Founded in the 1950s and today one of the most important companies operating in the professional hairdressing products sector. The company's policy is to take an innovative approach to creating production processes that allow it to meet the high demands of professionals around the world. One of the best laboratories in the world is used to create high quality products for hair colouring, care and styling. All products are dermatologically tested and certified by the University of Pavia, one of the most recognised in Europe. Avant-garde and beauty are the words that define the Lisap brand.
Londa
Londa Professional is a brand of professional hair care, styling and colouring cosmetics. Its perm products are also well known in the hairdressing world. Londa Professional is part of the international Wella Group, which has extensive training facilities. Most of the training is conducted directly in partner hair salons.
Loreal
L'Oreal Professionnel is a world-renowned brand of professional hair products offering hair care and styling cosmetics, as well as styling accessories. Dia Light and Dia Richesse are, along with Majirel colours, already cult hair colouring products in the L'Oreal range. They are distinguished by their gentle ammonia-free and fragrance-free formulas.
Lussoni
The LUSSONI brand offers unique hair styling and make-up accessories that have been designed in collaboration with hair stylists and make-up artists. The product range consists of functional accessories with a classic, timeless design. They have been manufactured with attention to the smallest detail, using materials of the best quality to meet expectations at the highest level.
Marvis
Marvis is a brand that was founded in 1958 in Florence. These Italian toothpastes are made for the best possible care - fighting stains, protecting gums and maintaining good oral hygiene.
Matrix
Matrix is a world-renowned brand of professional hair cosmetics for the care and styling of all hair types. Lines dedicated to hair colour have a two-way effect: they give long-lasting, distinctive colour and nourish the overall condition of the hair to prevent damage.
Max Factor
Max Factor is a timeless brand of professional skincare and make-up products that dates back to the 19th century. Today, the company is very popular globally and its products are widely used in many countries both as everyday cosmetics and professionally used in stage make-up.
Maybelline
The Maybelline New York brand is one of the leaders in the US cosmetics market. It has been tapping into current trends in the fashion world for years. Maybelline is inspired by modern, confident women. Its goal is to enhance natural, feminine beauty. Advanced, innovative product formulations ensure the high quality of the make-up and nail polish products on offer.
Milk Shake
Milk Shake is a cosmetics company that focuses on natural ingredients. You will find hair care products whose formulations are based on milk proteins as well as fruit extracts. The brand's range includes hair conditioners, shampoos, masks and butters and oils, which are dedicated to different hair types. This combination ensures the most effective care that meets even the most demanding expectations.
Mimo
The MIMO brand is characterised by functionality and good quality at attractive prices. MIMO products are dedicated to all those who are just beginning their adventure with make-up and are looking for basic, ready-made solutions. The MIMO collection is also an excellent choice for nail enthusiasts who love to perform manicure treatments at home. MIMO accessories are created in line with the latest trends and are available in energising, juicy colours.
Moroccanoil
Moroccanoil is a brand based on the great power and rich skincare benefits of argan oil. The company's founder, Carmen Tal, experienced the healing properties of the 'Gold of Morocco' herself and decided to share them with women around the world. Thanks to her pioneering idea, the brand has become recognised and respected in the beauty industry.
Nioxin
Nioxin is a brand of products that combat scalp problems. Over decades of activity, Nioxin laboratories have developed comprehensive hair care repair systems, earning the trust of consumers around the world.
Olaplex
The Olaplex brand presents an original line of hairdressing cosmetics to avoid hair damage during colouring. The unique chemical composition, which replicates and rebuilds damaged disulphide bonds, is responsible for the effect. Colouring your hair has never been safer! The founders of the Olaplex brand are Dr Eric Pressly and Dr Craig Hawker, the world's leading specialists in material chemistry. Together they invented a chemical ingredient that, without the use of silicones or mineral oils, regenerates bonds in the hair broken or damaged during chemical treatments.
Olay
Olay is a globally renowned cosmetics brand with a long-standing reputation as one of the leaders in skincare. Founded in 1952 by chemist Graham Wulf, the brand has gained popularity for its innovative formulations and effective products that are affordable. Olay is a brand that has earned the trust of consumers around the world with its effective, affordable and innovative skincare products. Through continuous innovation and research, Olay offers solutions that help maintain healthy, youthful-looking skin and address a variety of user needs.
Olivia Garden
Olivia Garden is a Belgian hair accessories brand. It was the first to launch hair sprays without aerosols. At first, the company was known for its wigs and hair extension accessories. Later, its range gradually included professional brushes, combs, rollers and other professional hairdressing tools.
Orofluido
Orofluido is a brand that draws inspiration for its product formulations from ancient skincare rituals. The three cosmetic lines focus on active ingredients formerly used in the Mediterranean, Asian and Amazonian regions. Each line has different care properties, so that everyone can find the right products to suit their hair needs.
Oway
Oway is a brand for conscious people who are looking for quality skincare products, while being mindful of sustainability and the health of the planet. With advanced formulations and ethical practices.
Proraso
The Italian brand Proraso offers a wide range of products for traditional shaving. Based on natural plant extracts, the cosmetics care for and soften the beard while also caring for the condition of the skin. Proraso offers different colour-coded product lines - each has different active ingredients and is dedicated to different beard and skin types.
Refectocil
RefectoCil is a brand of well-known and appreciated products for the care and colouring of eyebrows and eyelashes. They make it possible to beautify the eye frame by evening out its colour, contours or improving the condition of the hair. RefectoCil cosmetics are successfully used in hair and beauty salons as well as in home care.
Regenerate
Regenerate is an innovative brand specialising in oral care products that has gained recognition for its advanced tooth enamel regeneration technologies. Part of the Unilever portfolio, the brand has launched products that not only protect teeth but also restore enamel at a microscopic level. Regenerate is a brand that combines science and innovation to deliver effective dental care products. With its unique NR-5™ technology, Regenerate has earned the trust of consumers by offering solutions that realistically improve the health and appearance of teeth, contributing to their long-term protection.
Rene Furterer
Rene Furterer is a luxury French hair care brand that combines advanced technology with natural ingredients. Founded in 1957 by hairdresser Rene Furterer, the brand is known for its use of plant extracts and oils in its products, offering holistic solutions for a variety of hair and scalp needs. With its holistic approach, Rene Furterer promotes the health and beauty of the hair, offering products that are both effective and gentle on the scalp.
Reuzel
Reuzel is an iconic barbering brand originating from the Netherlands. The company is distinguished by a great love of tradition, classic haircuts and grooming rituals. The name is taken from the 'lard' that was once used to make hair pomades. In the market, Reuzel pomades are known as pink, green, red and blue pigs because of their distinctive packaging.
Revlon
Revlon is a global manufacturer of colour cosmetics, colouring products, hair and skin care products, accessories and fragrances. The company was founded over 80 years ago in the United States. Today, the American brand is well-known in cosmetic markets around the world and is distinguished by the high quality of its products.
Rimmel
The Rimmel brand was founded in 1834 in London and almost immediately gained an ever-expanding fan base. Today, Rimmel is a leading cosmetics brand and its ambassadors include celebrities such as Kate Moss and Georgia May Jagger. Products with the brand's logo include all kinds of make-up products.
Rituals
Rituals is a luxury cosmetics and skincare brand that was founded in the Netherlands in 2000. Founded by Rober Tournier and Raymond Cloosterman, the brand has gained recognition for its unique approach to care, which combines high-quality cosmetics with a philosophy of holistic wellness and relaxation. The Rituals range includes a wide range of body, face, hair care products and bath accessories. The range includes shower gels, scrubs, body lotions, scented candles, teas and aromatherapy products.
Sally Hansen
Sally Hansen is an internationally renowned nail care brand that offers a wide range of manicure and pedicure products. It was founded in 1946 by Sally Hansen, an entrepreneur and visionary who launched revolutionary nail care products. Sally Hansen is a brand that combines tradition with modernity, offering products that help every woman feel confident and well-groomed. As a result, it has earned the trust and loyalty of customers around the world, becoming one of the leaders in nail cosmetics.
Schwarzkopf
Schwarzkopf Professional is one of the largest cosmetics companies in the global market. It is present in 125 countries worldwide. The brand presents a wide range of products for hair care, styling and colouring. Everyone will find the right cosmetics for their hair. Hairdressers are also sure to stock their salons with the products they need for their daily work.
Sebastian
Sebastian Professional is a world-renowned brand of professional hair care products for over 40 years. The brand and its unique products were inspired by the colourful 1970s, when there was a demand in the United States for professional products that provided extravagant and unique hair styling.
Selective
Selective Professional is an Italian brand of professional hair care, styling and colouring products. Distributed to hair salons, it is designed for use in the daily work of hairdressers. The company was founded in Prato, where the laboratories of Tricobiotos, the brand's manufacturer, are located. Selective products are present in more than 40 countries, while on the Polish market they have been available for 10 years.
SP Wella
SP Wella is a luxury hair care line that is part of the renowned Wella Professionals brand, known for its innovative styling and hair care solutions. The SP (System Professional) range has been created for professionals and those seeking advanced care, offering products that combine modern technology with a luxurious experience. Wella's SP range includes a wide range of hair care products including shampoos, conditioners, masks, serums and styling products.
Tangle Teezer
The Tangle Teezer is a revolutionary brush that has gained huge popularity in the hairdressing market. Its properties make it distinctly different from traditional brushes. The Tangle Teezer teeth comb out even the most tangled hair strands without disturbing the hair structure. The brushes are also distinguished by their unusual shape and wide range of colours - there is something for everyone.
Tigi
TIGI was founded in 1986 by the four Mascolo brothers - descendants of the Italian hairdresser Franco Mascolo, whose clients included, for example, the legendary actresses Sophia Loren and Gina Lollobrigida. The uniqueness of TIGI products lies in the fact that they are created by professional stylists for professional hair salons. The TIGI Creative Team presents new hair collections every year that promote the exclusive brand's three key product ranges - Bed Head, S-factor and Catwalk. When creating shampoos, conditioners and other cosmetics, TIGI quite often uses non-traditional ingredients.
Wella
Wella Professionals is a brand that has existed for over 135 years. Since the beginning, it has specialised in the production of cosmetics for hair care, styling and colouring. It offers high quality products for professional and home use. The advanced technologies used in the production process facilitate the application of cosmetics and make hair care simple, pleasant and effective.
Zaa-Zoo-Laa
The ZAA-ZOO-LAA brand is first and foremost a freak brand that breaks all conventions, completely resisting the standards and habits of the customer. It is crazy and attractive to purchase for everyone because of its "offbeat" design. It is destined to buy the hearts of children and their mothers, young women as well as men. EVERY potential consumer viewing the brand responds that they will buy the products BEFORE they ask what they are. The products are cute, colourful, beautiful looking and fun. They evoke funny associations.